White Tree

The brief

White Tree is building a persistent learning layer for companies running AI agents. The audience is investors, not customers, and the idea is genuinely hard to explain. The site had to carry a complex technical thesis without turning into a whitepaper, and it had to feel like a company worth backing.

What we built

• An eight-page investor site built around the brand film, with the narrative arc of the film driving the page order.
• The film itself self-hosted and served from the Cloudflare edge rather than a third-party player, so nothing leaks and nothing buffers.
• A seeded blog so the company has somewhere to publish its research, and an investor contact path that goes straight to a person.

SEO and AEO

• Technical SEO on a brand-new domain: clean structure, sitemap, canonicals and Organisation schema from day one.
• Plain-language definitions of the core concepts, because a category that new has no existing search volume to borrow.
• Consistent naming of the company and its platform everywhere, so AI assistants describe the thesis correctly rather than confusing it with adjacent products.