Altona North Training

The brief

Altona North Training is a boutique strength and conditioning studio in Altona North. The old site buried a 5.0 rating from 212 Google reviews, split visitors across several offers and made joining a hunt. The owner wanted one clear path from first visit to the paid 21 day trial, with no lock-in said plainly.

What we built

• A new multi-page site on Cloudflare, built in raw HTML with no CMS, carrying over the studio’s videos, graphics and member stories.
• A home page built on what we found studying 48 Melbourne gym sites: the Google rating up front, one offer, one button, and the price and no lock-in stated on the page.
• Sign-up that fits the studio’s own systems: a short form on the page, then the Clubfit link sent to the new member.

SEO and AEO

• Technical SEO from the start: fast static pages, clean URLs, sitemap, canonicals and LocalBusiness schema.
• Analytics and tag manager carried across, so the studio’s reporting did not reset with the new site.
• Copy that names the studio, the suburb and the offer the same way on every page, so Google and AI assistants describe it accurately.