Nitromind
What we doCase studiesWritingAboutFAQStart a conversation
← All case studies

Group One West

A carbon-negative eco-resort opening in 2030, made findable, and a bookstore that runs itself.

Eco-tourism, Vancouver Island, Canada. grouponewest.com

#1for the brand once the duplicate domain was retired
3titles selling direct with automated delivery
Week 1first book sales after launch
Group One West website, full page
Group One West website on mobile

The brief

Group One West is building a carbon-negative eco-resort and a Climate Research and Cultural Stewardship Institute on Vancouver Island. The project needed its story found and described accurately, and the founder had three books to sell without a marketplace taking a cut.

What we built

  • A rebuilt static site on Cloudflare with automated deploys from the client’s own repository, so everything stays in their hands.
  • A direct bookstore: pay-what-you-want checkout through Stripe, a per-buyer watermarked PDF and EPUB delivered by email, and look-inside previews.
  • Nothing held hostage. Every account, domain and key belongs to the client.

SEO and AEO

  • Technical SEO first. A duplicate domain was outranking the real site, so we retired it, fixed canonicals, sitemap, robots and indexing.
  • Organisation and Book schema, plus copy that names the project the same way everywhere, so AI answers describe it as it is instead of guessing.
  • Long-form pages that answer what a carbon-negative resort is before they ask for anything.
“Ask an AI about a carbon-negative resort on Vancouver Island and it describes exactly what we’re building.”Founder, Group One West

More on how we do this: getting cited by ChatGPT and the three things SEO comes down to.

Next case study

Onlife

Read it →

Onlife website

Ready to move?

No pitch decks, no obligation. A straight conversation about what you need and whether we can help.

Start a conversation+61 411 330 195Melbourne, Australia. Clients in Australia, New Zealand, the US, Canada, the UK and Ireland.