Hockey Stick Advisory

The brief

Hockey Stick Advisory helps SaaS companies grow through partnerships. The firm had a respected framework, a strong founder network and a flagship conference on the calendar. What it did not have was a growth engine: a way to attract SaaS leaders at scale, convert them into conference seats and advisory work, and turn the framework into software clients could use every day.

What we built

• The marketing site and the Accelerate conference funnel, with ticketing, email sequences and paid retargeting on Meta and LinkedIn.
• Free tools: the Revenue Gap Calculator, Ecosystem Maturity and Partnership Readiness, joined by one identity so each result feeds the next step.
• A unified admin with magic-link login, LinkedIn publishing, post analytics and per-contact attribution, so the team can see which content actually moved someone.
• The HockeyStick AI platform: agent workflows, an MCP server and a Slack integration that put the framework inside a client’s own tools.

SEO and AEO

• The free tools are the SEO engine. Every result is a real page that ranks for a partnerships term the firm never ranked for before.
• Each result page is also a benchmark an answer engine can cite: a clear number, a plain sentence explaining it, structured data underneath.
• A public Help Centre with article schema, and the 5 Pillar framework named the same way everywhere so AI describes it correctly.