Wildcatt

The brief

Wildcatt finds the value in data a business already holds, makes it market-ready, and does the deal with frontier AI labs. It is a new category, sold to sceptical buyers, and the brand had to carry credibility from the first second. Anything that looked templated or generated would have killed it.

What we built

• A complete brand identity, from the mark through to the palette, type and a sixty-second film.
• A site built on a ledger design language, where every visual is drawn in code: balance-sheet rows, data certificates and animated proofs. No stock photography anywhere.
• A film and a logo animation produced in-house and served from the edge.

SEO and AEO

• Content built around what buyers and sellers actually search for in a category that barely has a vocabulary yet.
• Organisation and Service schema so the proposition is machine-readable, which matters more when nobody knows your brand name yet.
• Answer-first explainers on data licensing, so an AI assistant can describe the model accurately when someone asks how a company sells its data.