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SEO and AEO

Search engine optimisation as the foundation, then answer engine optimisation on top so AI assistants name you.

What you get

  • Technical SEO. Speed, clean structure, canonicals, sitemaps and indexing. The boring work most sites get wrong.
  • Content that matches intent. Pages built around what your customers actually type, not what your industry calls itself.
  • Structured data everywhere. Organisation, Product, FAQ, Article and lodging schema, so machines read your site the way you meant it.
  • AEO and measurement. Answer-first pages an assistant can quote, plus monthly tracking of both rankings and AI citations.

How we work

We audit first and fix what is broken before writing anything new, because a fast, well-structured site makes every later piece of content work harder. Then we build the pages that answer real questions, mark them up, and check every month whether ChatGPT, Perplexity and Google AI Overviews are naming you.

Where we have done this

Hockey Stick Advisory website
SaaS advisory, Australia

Hockey Stick Advisory

A growth engine and a software platform for a partnerships advisory firm, shipped week by week.

5 free tools live and rankingRead the case study →
BnB Collection website
Holiday accommodation, Albany, Western Australia

BnB Collection

Beachside townhouses in the Great Southern, now booked direct instead of through platforms that take 15%.

41% of bookings now direct, up from 22%Read the case study →
Group One West website
Eco-tourism, Vancouver Island, Canada

Group One West

A carbon-negative eco-resort opening in 2030, made findable, and a bookstore that runs itself.

#1 for the brand once the duplicate domain was retiredRead the case study →

Other services

Go-to-Market Strategy & ExecutionWebsite DevelopmentPaid AdvertisingAI Implementation

Ready to move?

No pitch decks, no obligation. A straight conversation about what you need and whether we can help.

Start a conversation+61 411 330 195Melbourne, Australia. Clients in Australia, New Zealand, the US, Canada, the UK and Ireland.